For many in the old school, business marketing is still about getting an ad in the local Yellow Pages, registering with the municipal Chamber of Commerce and maybe, if you have the funds, taking out a one quarter page ad in the local or regional newspaper.

And even though those days should be long gone, it is hard for many small businesses that are in the groove of a particular way of marketing to break out of that mold and utilize some of the incredibly wonderful tools that contemporary marketing has to offer.

One such tool is one that many small business owners have likely overlooked completely. It is Google's local, regional and buy negative reviews national business listings and they can be just the thing to get your business footprint out to a much wider pool of clientele.

Whether you produce widgets, provide a widget cleaning service or your company revolves around feeding others, Google's business listings are just the thing that you need to get your business recognized beyond the ubiquitous one quarter page newspaper ad.

Here are two easy ways that Google's business listings can help your small business.

Free Listings

One of the best features of Google listings is that they are entirely, 100 percent free, which means they are perfect for any small business budget. And while the old adage that there is no free lunch is still nearly universal, rest assured that in this instance, it simply is not applicable.