Should You Update Your Website?

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How do you know when it's time to update your website? Are there any key indicators that might tell you that now is the perfect time to talk with a pro for website design services? Updating your website has many advantages versus just leaving it as is. You can include information that may have been left off or get with the times and have your website look more modern. Let's take a look at a few instances where you may want to contact a professional to have your website redesigned, or a new one created.

 

Browse Competitors Website 

Do a simple check of your competition's website. Does it look better than yours? You're trying to get more customers than the competition. So, having a stellar website is a great way to get a jump start on stealing business from them. If your competition's website is weak, you can also stand out as the superior choice simply by having a website that delivers on content, design, etc.

 

Want To Include SEO 

A perfect time to have a website redesign is if you want to include SEO. Search engine optimization can help your website appear at the top of the results page, which is critical for enhancing your online presence. Online presence is critical because you get your name in front of customers. So if you haven't already included keywords that are vital to the search results, it may be the perfect time to redesign your website.

 

Information No Longer Relevant 

Do you have business hours that are no longer relevant? Is pricing not up to date? When information is no longer relevant, it needs to be removed. The same goes for if you have new information to include. Take the time to ensure everything is up to date with your website and nothing is missing. We cannot stress enough how important this is. Customers don't like to feel deceived, and this can likely happen if the information isn't up to date.

 

Pro Vs. Template 

Lastly, you'll have to give some thought as to whether or not you want a professionally built website or a template. Each has its own unique advantages, while one certainly being better than the other. You can't beat a purpose-built website by a professional. It does everything you need to do and more. It'll give your business an edge over the competition, which is certainly something you're looking to do. A template is a run-of-the-mill website that should really only be used if you have no other options or can't afford the investment right now. But remember, a website is an investment in your business and an important one.