Ford may also function the sponsor of the imminent Rocket League Championship Series Winter Majors, in which a special F-150 will seem to Rocket League Credits repair and prepare the Rocket League pitch in between matches. The carmaker will even sponsor the Ford + Rocket League Freestyle Invitational, wherein the player with the high-quality in-game actions and hints will win a actual 2021 Ford F-a hundred and fifty.

“As opportunities in gaming keep growing, we’re actually looking at this as its very own marketing channel,” stated Ford emblem content and alliances strategy manager Scott Denby. “It’s the equal manner you would observe social media or TV and film integration. We’re identifying proper ways to be worried in gaming and to do it in a significant manner. We need to make certain we’re including to the participant communities’ revel in.”

“It’s been a superb collaborative effort between the Ford and Psyonix groups,” said Psyonix vice president and co-studio head Phil Piliero. “We learned approximately the Built Ford Tough DNA, and Ford embraced the customization of rocket-powered automobiles, resulting in a real one-of-a-kind Rocket League F-one hundred fifty. We’re additionally excited to  LOLGA.COM welcome Ford as offering sponsor for the Rocket League Championship Series Winter Majors.”