In ancient Roman times, genius was the name for the guardian deity thought to watch over each person throughout their life - like the proverbial angel on your shoulder, these geniuses protected an individual's moral character, and helped one to do the right thing. It wasn't until the 16th century that the word came to mean "defining characteristic" - and even later that it came to be synonymous with exceptional brilliance. In other words: We each have our very own genius.

"This is the first season of Moncler Fragment, and I wanted to show who I am and what Fragment is," Fujiwara tells GQ. For this reason, the entire campaign is composed of portraits involving some of the most interesting names in the contemporary creative world, from actress Robin Wright and her daughter Dylan Penn, French singer Lala ace with her mother No lle, and Japanese creative director and race car aficionado Mai Ikuzawa and her sons Arto and Milo, to dancer Mamadou Bathily and models Mao Xiaoxing and Mika Schneider.

There's no denying Will Smith has established himself as entertainment heavyweight. Over the last three decades, the 50 - year - old multi - hyphenate has found success in a wide range of industries, including music, television, Moncler Jackets and motion pictures.

And I thought we need to bring in something that is going to give us hope, and make us laugh, and remind us about what we had. And I thought these characters were just what we needed to refresh a feeling of childhood and make us feel young again.